WHY WE EXIST
DESIGNED AROUND HER
Most golf gear is designed around one kind of player, then made smaller and called women's. We start somewhere else: with her hair, her hands, her beauty routine, her body and her game. Every product answers one question: what are we solving for her that golf forgot to consider?
CROWN
IN TESTING · PREORDERS EARLY 2027
CAP AND VISOR
A performance cap and visor designed around her hair.
Designed around braids, locs, curls, high ponytails, silk presses and short naturals, not adapted for them afterward. Low-friction satin where your hair touches. Put it on at the first tee. Don't touch it again until the 19th.
GRIP
IN DEVELOPMENT · COMING 2027
GOLF GLOVE
A golf glove designed around her hands.
Sized for your palm and your finger length, because they aren't the same thing. Designed with room for her manicure, from short naturals to long gel and acrylic.
HAIR · HANDS · BEAUTY · BODY · GAME · LIFE
Designed for everything she brings to the game.
BECOME A TESTER
HELP US DESIGN IT.
Before anything goes on sale, it gets tested by real women golfers across every hairstyle and every hand.
01
APPLY
Tell us about your game, your hair or your hands. It takes about two minutes.
02
TEST
Selected testers sign a short tester agreement, wear a prototype for real rounds and tell us what fails.
03
GET YOURS
Return the prototype after testing. Every tester receives the finished product free at launch.
OUR STANDARDS
WHAT WE WON'T DO
No pink as shorthand for women.
No "one size fits most" that fits few.
No claims we haven't tested.
No hair blamed for bad design.
SECURE YOUR SPOT ON THE TEE.
Join The 19th Her community to get early access to our hair-first performance gear and exclusive launch updates.
PARTNERS
WORK WITH US.
Manufacturers, women's golf leagues and clubs, creators and press: we'd like to hear from you.